In my day job as philosopher and University Lecturer, when I deal with an object, idea, or problem, I ask three simple questions.
1) Where did the problem/idea come from?
2) What is the problem/idea today?
3) Where is this problem/idea going in the future?
It is the same as asking "Where do I come from, Who am I today, where am I going?"
This article with Steve Jones suggests to me that BC Parks hasn't even begun to understand any of these basic questions....